ITC prides itself on being Solid Waste recycling positive - recycling more waste than its businesses generate. All ITC units/businesses, apart from minimising waste generation, are mandated to recycle 100% of waste generated by their operations. Waste recyling provides solutions for saving natural resources and energy. It also reduces costs and environmental pollution. Recycling prevents wastes from reaching landfills and creates significant employment opportunities.

Waste paper is a key input in the manufacture of recycled paperboards. ITC PSPD has commenced a strategic initiative for wastepaper recycling called "WOW" (Wealth Out of Waste). This intervention has established an efficient collection and recycling chain - targeting larger sources of aggregation such as schools, offices and residential colonies. Apart from contributing to a cleaner environment, WOW is an important source of cost competitiveness for the industry.

ZERO SOLID WASTE MANAGEMENT

Fly Ash: Fly Ash is one of the residues generated in the combustion of coal. Worldwide, more than 65% of fly ash produced from coal power stations is disposed of in landfills and ash ponds. In India alone, fly ash landfill covers an area of 40,000 acres.To prevent this fly ash from ending up in the landfills, ITC has been using this for constructing building since 1998. 100% of fly ash generated is converted into bricks and used for construction – not only in Bhadrachlam, but also by builders in nearby states.