Since its inception, WOW has attracted a lot of attention and support from various quarters.While households and schools have expressed keen interest, municipal corporations across India are also showing interest in the concept of WOW or Wealth out of Waste, as it helps them reduce the load on landfills, collection costs, handling and transportation of garbage and above all, provides clean and green surroundings in the cities and towns. Ministry or Urban Development, Government of India, has approached ITC to propagate WOW across India and and have agreed to support the initiative by instructing Municipal Commissioners suitably. Administrative Staff College of India (ASCI) is keen on introducing WOW as a program in their institute so that people who join various courses in their institute can be taught about WOW and its positive impact on the environment.