The WOW Way
 
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The WOW Way
ITC's WOW teams in different regions conduct awareness sessions in schools, residential societies and offices - explaining the benefits of source segregation.The WOW team provides bags to collect the recyclables classified as paper, plastic, glass and metal.

While collecting the recyclables, the WOW personnel accurately weighs the recyclables and immediately reimburses the individual with cash which are at competitive rates.The material collected is then channeled into an appropriate recycling stream - the paper waste is sent to ITC's units, for recycling into a wide range of paperboards, while the other materials are responsibly transferred to relevant industries. This collection activity not only helps recycling, but helps many people find gainful employment as waste collectors and as volunteers spreading the idea and concept of WOW in their localities.
 
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